Quiet Luxury, a trendy phenomenon that shakes up the codes

Many of these consumers are increasingly seeking more intimate and personalized luxury experiences, preferring refined and exclusive locations rather than ostentatious symbols of wealth.

Exclusive experiences based on local culture

Today's luxury travelers seek authentic and local experiences that allow them to immerse themselves in the culture and environment of the destination, rather than simply enjoying ostentatious luxuries in isolated hotels.

Art, a new asset for luxury hotels

Welcome to the era of experimential tourism which, after focusing on gastronomy and well-being, relies on art.